Small Business Website Design – A Beautiful Website Brings Lots of Traffic?
The Internet is possibly the strongest weapon or an ally that anyone can have right now. Do everything right and you’ll be a world-renowned person in no time and on the other hand, if you do something that goes against something widely accepted and your reputation will take a plunge more than you can ever think of. That’s why it is important for everyone to be well aware of the image that they have of theirs or their business on the internet.
The image that you will have of your business on the internet will be the website of your company. It is true that your website should be developed meticulously and various factors like the demographic and geographical region you wish to aim for, the product you are selling and others should be taken into consideration, but the question that baffles most of the people is that if they should spend a hefty amount of sum on their website to make it look more sophisticated and beautiful than the others?
The answer to this question can be answered by thinking of this: – will you go to a store that is built at a very huge scale and have the products that you need, but they are kept in such a manner that you will have to work very hard in order to find out where they are kept or you will prefer a store that is built with all the basic amenities and have all the products that you need and they are kept in their respective shelves. Of course you will choose the former one because at the beginning because of all the glitter and the magnitude at which it is built, but as the time progresses, you will start going on to the latter one because you will realize that in the end, what you need is the product and doing a lot of work in just finding it whereas it is kept on the table at some other place is just plain stupid.
The same is the case with the website. A beautiful website will get a lot of traffic in the beginning, but as the time progresses, there will be some rival companies in the market that will be selling the same product or providing the same services on a website that is less complex in nature.
People on the internet wants to get their things done as soon as possible and in the least number of clicks. They want to brainstorm on a website in order to reach the product that the company is selling. On an average, a person likes to spend about half a minute on a website to search for the things that they are looking for before they change their mind and opt for a website that is giving the same thing in an easier way.
What one should do is to invest the money that they were planning to make the website of the company more beautiful by designing it in an artistic manner, in the development of the website and to make more variations in the product that they are selling. Investing in the development of the website rather than the designing will make the accessibility of the website much easier as the development includes the SEO optimization of the website. You will be able to understand and observe what the people want from your website or what they are looking for, so the development of your product can be done in that direction.
This does not mean that your website should be plain dead simple. What we meant is that there should be an equilibrium between what you are selling and on the platform that you are selling. You don’t want the platform to look more artistic and beautiful than the service or the product because that will force the people into thinking that there must be something wrong with the product that’s why they have made the website in such a manner. The website should have the basic variations and themes and color combinations that appeal to the eye and the product should be present to the people at all times.